Reach Media Inc. has been a leading provider of in-language programming in the U.S. for nearly two decades. Reach Media represents over 35 TV services with content from a variety of international sources. It secures carriage for all the channels on various platforms, and creates the demand for such distribution with both traditional and grass roots marketing. Reach Media is in the business of building bridges to ethnic American viewers from different nations and backgrounds around the world. Reach Media serves the needs and interests of a diverse group of ethnic American communities by providing the finest in foreign language television programming from all over the world. Reach Media distributes a group of exclusive and original channels presenting a unique combination of international movies, soap operas, music videos and musical programming, live sporting events, news, popular talk shows, and educational programming. Reach Media has succeeded in building the largest subscriber bases for its channels in all of North America. Today, our channels represent a substantial portion of every platform’s ethnic business, and the company's subscriber bases continue to grow at a rapid pace.
Reach Media Inc. is an Arab Radio & Television (ART) Company.
Mohamed Azzat Elkhashab
CEO and President/North America
With over twenty years in the U.S. satellite and cable television industry, Mohamed Elkhashab serves as CEO and President of Reach Media Inc. He is responsible for new business development, company operations, and overseeing the complete suite of channels that offer specific in-language programming from a variety of international sources. These include European and Middle Eastern channels distributed to operators in the U.S. and Canada. In addition, Elkhashab led the team that developed and launched two subscription IPTV services, DISH World and Sling TV International. Prior to Reach Media, Elkhashab served as the head of production for the Arab Radio & Television Group here in the U.S. Elkhashab was responsible for supervising all Arabic content produced in the U.S. Elkhashab received his bachelor of science in civil engineering from the University of Alexandria in Egypt and a masters in media management and telecommunications from New York University.
Moustafa Ahmed Elsahn
Senior Marketing & Operations Manager
Moustafa Elsahn is responsible for all national affiliate relations for Reach Media. This involves the distribution and field marketing of the company's in-language and multi-ethnic channels serving European and Middle Eastern satellite, cable and IPTV television subscribers. Moustafa establishes brand and influences business decisions for strategy, promotions, packaging, and pricing. He leads a team of six and helps develop integrated marketing communication plans for quarterly product launches via print, radio, digital, grassroots, and mobile. Alongside his work at Reach Media, Moustafa works for the Arab Radio and Television Group and is in charge of film, television and commercial production for several channel affiliates. Moustafa has a bachelors of science in computer information systems and international marketing from the State University of New York as well as a masters of business administration in marketing management from Saint Peter's University.